Your Home Page Needs To Suck!

I recently came across a very informational article called "Great Homepages Really Suck" written by Cameron Moll. This article really helps to explain what a good homepage should aim to do and how to employ those techniques. The fun title suggests that home pages need "pull" visitors and let them gather useful information rather than "push" them around and feed them information they may or may not be looking for. So I decided to share my thoughts on the subject and apply them to the more recent times considering that this article was written in 2003.

According to the article, statistics show that 75% of Internet readers are searchers and gatherers while the remaining 25% know what they want and are searching specifically for it. While this may not apply across the board, it is a fair measure of how the average person uses the Internet. If your homepage consists of a visually appealing logo, a welcome statement, and a few links, this article suggests that you may be missing out on a large amount of customers. Loading your homepage almost to the point of being considered "busy" is not necessarily a bad thing. Users will be able to gather an array of information and will be able to sort through what they think they might need. A good principle outlined in the article is to design your website with a bottom-up theme. Whether it is you who are doing the web design work or you have decided to use a professional agency like CODANK, having a good idea of where you want your customers to be is always good. From there, you can highlight the important parts of your website on your homepage and thus, attract visitors to these parts and allow them the option of going there directly from your home page.

Content is the other major idea of this article. Good copywriting is a must for your homepage due to the fact that it is almost always a visitor's first impression and you want to have their attention from the start. Boring them with all sorts of facts or features about your products may not be the best idea. Invest in a solid company like CODANK to boost your content while making it keyword rich. Also, including a good visual is always a great idea. An example of your work or two are very welcome on a good homepage.

Examine your homepage closely and decide if it uses the kind of web design that your average visitor will find interesting, efficient, and easy to use. If not, then a makeover should be on your to do list. Remember, you want your homepage to suck! CODANK can develop a solution for every web need you have. From optimization to revamping a home page, CODANK has the tools and experience to get the job done.

About CODANK Web Design of Charlotte CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.

Article Source: ArticlesBase.com